Tuesday, 28 October 2008

Paradox

Finished products:



Logo


Letterhead


Mobile Homepage

Oh no...

Another 1 day project!!!
About the only time i am forced to motivate myself to do work.
I had all last night to make a start but yet again it's a 10am start which only gives me 5 and a half hours...

The brief is to create a branded campaign to raise awareness of ENVIRONMENTALLY-FRIENDLY WAYS OF USING TECHNOLOGY.
The client charity is named "PARADOX" and is keen to have a flexible, clear, common visual motif that can be incorporated into a variety of designs aimed at both MEN and WOMEN aged 15 to 24.
The visual materials will need to be usable on LETTERHEADS, WEBSITES, PACKAGING, POSTERS, TV ADVERTS and other promotional items...

Crikey i'd better get started!!!


PARADOX:


1. A self-contradictory statement, which can only be true if it is false, and vice versa.
2. A counterintuitive conclusion or outcome. "It is an interesting paradox that drinking a lot of water can often make you feel thirsty.
3. A claim that two apparently contradictory ideas are true. "Not having a fashion is a fashion; that's a paradox."

Wiktionary definition for Paradox. Website. http://en.wiktionary.org/wiki/paradox 28th October 2008.

Well that definition didn't help much in conjuring up ideas...
Let's take a look at some successful branding to get inspiration.

Logos collated from Interbrand Best Global 100 brands list http://www.interbrand.com/best_global_brands.aspx?langid=1000

Mik has just drawn up a mind-map on the board of stuff to think about:



He got me to look at Visual Paradox. An impossible but true image.
Examples here:
http://www.cs.princeton.edu/~chazelle/pics/escher.jpg
http://www.affordablehousinginstitute.org/blogs/us/escher_relativity_thumb_small.jpg
http://filipspagnoli.wordpress.com/2008/06/14/the-anti-democrats-paradox/

Update - 14:27


Looking at Visual Paradoxes was of no use. I think it got me more confused than i was already with this project.. I started thinking about how to create a logo that was a visual paradox, luckily as Mark saw i was struggling with ideas, he threw out some hints of stuff i could do (all of which luckily had nothing to do with visual p's).
I already had some typography on the go, trying to figure out suitable fonts for a typographic logo and i decided to try exploring more with an idea i had already started where i was integrating an image of the world in with text. The first ideas weren't really a success, i sketched out a few but the one i had started in photoshop originally turned out like this:



It looked clean but on a small scale the image of the world in the O wouldn't be visible. So i kept the font and gradient of the text and stayed with my idea of the world and developed it to this:

Tuesday, 21 October 2008

Eurgh..

I am sat in W119 on a mac, "*All by myself..." with a pot of pasta i have just bought from the uni shop and can i say it truly is not very nice. I don't like pesto which i think is on this pasta, and it's a real shame cos it cost me £2.15.. I could have bought 3 or 4 loaves of bread for that!!! (It even says mayonnaise on the label, of which there is no mayonnaise..)
Ah well..
Right, well so much for replying "in a mo" to my last blog post...
This post is now to get my head in an organised state so i know what i am supposed to be doing in the next couple of days.
(Another mouthful of pasta... yuck. At least the chicken tastes good...)
Anyhoo, right.
#1. Start off visual diary by creating mind maps of terms Nature and Technology.
#2. Start random jotting of ideas... (I already have one main idea but need to get it on paper before i forget..)
#3. Research into ideas of nature and technology... Look into news articles and other articles of interest.
#4. Create mood boards
#5. Something else i'm not quite sure of at the moment..

Ah, it seems that there might be a class in this room now :-S
So much for being able to isolate myself and get on with work... I really don't want to go home!! (Yes, i finished lectures about an hour ago..)

Monday, 20 October 2008

About to IMPlode...

Aaargh. So frustrated.
I need to start some major work on my visual diary but can't get inspired by anything...
Yeah i admit i have lazed a bit recently, but i have managed to get some leaflets and things from tourist info in Bournemouth on Saturday. So i can cut them up and stick pics in my book..

It's been bloody crap weather today. I should actually be using this to my advantage really though shouldn't i? Rain.. It's a natural occurrence.. Hmm... let me think about things for a bit and i'll write back in a mo.

Tuesday, 14 October 2008

Finished?

Done my pic now. well it's good enough i hope.
I haven't done much but i can't really think of what else to add or alter on it. Claudia recommended that i left it as it was, and with only half an hour until hand-in i can't really do much more...
Anyhoo. Here's the Final pic:

Bit of Compositing done...

I've added a few more elements to my original starting image and adjusted various properties to get it looking as realistic as possible...



I will still need to add a blur to the rocket and probably add stars to the sky...

Whoop. Made A Start!

I found a picture that would work well as a base image for my composition, but i've been flicking through ideas in my head of doing, possibly, a piece kind of illustrative or graphical.
The image i have found is this one:



It works well with the idea of "Journey" because of the train rails and I also came across some planet images which has given me an idea to include space travel as the technology part...

One Day Project. Not Exactly One Day Anymore...

Last night was one hell of a pain. I had big trouble trying to come up with ideas for the project image. I read so many people's status on Facebook about how they'd finished last night and I haven't made much progress still since last night. I'm on a bus into uni now so that I can make a start and hopefully find some sort of inspiration by the time I get there.

Haha random little info. On my way to the bus stop, about 10min ago, I had a guy pull up by me in the road and said "'ere mate, I know you're not the old bill.. Look I come from this company right (shows me a booklet) and we're selling these watches. If you buy me a drink I'll give you one brand new."
I thought do I look like a bloody mug to you? And said no and walked off. The guy drove off then.
A month in Bournemouth and I'm now a target for dealing dodgy watches to...

Posted with LifeCast

Monday, 13 October 2008

First One Day Project

Illustrate one or more of the following words using nature & technology as the overarching theme throughout.
  • Depth
  • Revolution
  • Encounter
  • Journey
  • Element
Groups A & C meet in W112 @ 3.30pm

Finished image should be uploaded to blog ready to show at 3.30.

Improvement on 1st post

Right. The first post was a bit pointless. I needed to get something on the blog so I did just that.

It's been a bit of a slow start for me to start writing this blog as I was stupidly deciding "hmm which is better, Wordpress or Blogger? Should I write out my own php or just use a free web-based thing..?" and so basically I said "bugger it, I need to start this and I need to start this now!" just because we got given a 24hr project today and I need to post my pics here tomorrow...

So here I am blabbing on with random crap about how I finally got motivated enough to start typing on keyboard buttons to make words appear on this webbynet page.

I have been distracted the whole time whilst writing this post by videos on TEDtalks, they're relevant and very thought provoking and after 2 lectures by Claudia on introduction to visual culture on Monday mornings, I can't wait for the next lecture to come around. I'm loving the course content, what we are studying theory wise, and our first assignment task, but I NEED TO START DOING SOME BLOODY WORK NOW!!!

On the note of Monday lectures with Claudia, I really do think that students should come prepared with a bottle of water or some Benylin or get given some free on the door, because the coughing in the theatre is absolutely dreadful. Damn illnesses.

Whoo First Post!!!!!

First blog post :-)

That is all..